Case Study 2 is about trying to overcome biases in trying to introduce a customer to a new and potentially better piece of equipment. The case study, The Prominent Dr. Rombach, is based on real events that took place. There is no external research required for this case study. Review and state the facts in the case and finally, what would you have done. In APA format, prepare your thoughts as to potential operational and ethical dilemmas in the decision-making process.Follow the Case Study Analysis Guidelines to prepare your analysis. This is due on Sunday of Week 7. 

You must have the following 8 sections in your Case Study Analysis:

Executive Summary

Key Characters

Organizational Facts

Situational Facts