You’ll learn about the small business you’ll be collaborating with throughout the term and will conduct a thorough organizational diagnosis using the PESTELE framework and SWOT analysis. The organizational diagnosis will help you to have a deep understanding of the external marketing environment and unique values of your client’s business. Based on the findings of your organizational diagnosis, you’ll develop a project proposal (which will be your next assignment) for your client. After that, you’ll be working on that project report. You’ll submit the project report and present the project at the end of the term. Therefore, your organizational diagnosis will be an important building-block for the rest of the projects for the term.

PESTELE analysis

A PESTEL analysis or more recently named PESTELE is a tool, or a framework used by marketers to understand, analyze, and monitor the external marketing environment (macro-environmental factors) that have an impact on the business. The results from the PESTELE analysis could be used to identify threats and weaknesses for a SWOT analysis.

PESTELE stands for:

P – Political | E – Economic | S – Social | T – Technological | E – Environmental | L – Legal | E – Ethical

Identify the significant elements under each factor stated above that could impact your client’s business, and then, discuss why they are important and what specific impact they might have on your client’s business. Elements under each factor will vary from business to business. Discuss the elements that matter for your client’s business.

SWOT analysis

Conducting a SWOT analysis is a powerful way to evaluate a business irrespective of the size of the business or the number of employees. The SWOT analysis is a technique that we use to determine and define a company’s Strengths, Weaknesses, Opportunities, and Threats. Most commonly, we use SWOT analysis to determine how closely a business is aligned with its growth trajectories and benchmarks for success. We assess and evaluate the internal and external factors through SWOT analysis.

Strengths (s) and weaknesses (W) refer to internal factors. These are usually the resources and experiences that are readily available to you. External factors, on the other hand, influence and affect the business and the individuals connected with the business. These factors are usually connected directly or indirectly to an opportunity (O) or threat (T). External factors are typically the things that your business does not control.

After you conduct both the PESTELE and SWOT analyses, come up with the following:

  1. The founder/co-founder/manager of the business gave a presentation in class, and then, we had a Q&A and discussion. Based on information from the presentation and the Q&A as well the PESTELE and SWOT that you conducted for this assignment, (i) identify the three main challenges your client is facing and discuss why you think these challenges should be addressed, and (ii) thoroughly discuss the areas where your client’s business needs improvement to stay competitive.  
  2. Propose detailed strategies to overcome the three major challenges you identified.

Writing instructions

  • Your assignment will be graded based on the elements mentioned above in the assignment instructions as well as criteria such as the quality of your analyses and strategies; feasibility of your proposed strategies; quality and readability of your paper; grammar and punctuation; following the APA guidelines; etc. Please refer to the rubric posted in the course shell. 
  • This assignment will be the outcome of thorough research. Cite your sources using the APA guidelines – both in-text citation as well as citation in the references section at the end of the paper. You should also follow the APA guidelines for formatting the paper.
  • Your sources should be peer-reviewed journal articles, trade journals, news articles, organizational websites, etc., with an emphasis on peer-reviewed journal articles. Feel free to reach out to our UCW librarians if you’d like to learn how to find peer-reviewed journal articles from our library website.  
  • Use headings and sub-heads throughout the paper so that it’s easy for me to follow your points.
  • Use Times New Roman, 12-font, double-spaced.