Farmer’s Market Research and Poster (worth 20%)
Part A – Due Week 4
Farmer’s Market Research
Assignment outcome: To increase your awareness, understanding and
knowledge of local/regional, sustainable, organic food and natural items
produced in and around Vancouver and the Lower mainland area.
What you will need to do: You will need to begin by researching Farmers
Markets specifically here in the local region. For example:
https://eatlocal.org.
Begin by choosing 10 local farmer/vendor businesses that sell organic
products.
(You might want to choose items that interest you, you’ve had, like to eat
or would like to try and know more about.)
Hopefully one of these markets (https://eatlocal.org.) is close to your home
and you can visit one, BUT you don’t have too, HOWEVER I do think it
will save you a lot of time and should be also enjoyable, however you can
do your research online, I’m just making a friendly suggestion.
From this site you can see many of the markets that take place regularly
in the city.
Answer the following questions for each of the 10 farmers/vendors
you choose.
- Which products do the farmers/Vendors sell that is local and
organic. Provide a list and the corresponding images you can find –
research each farmer/vendors websites, Instagram and Facebook
pages, or social media or print media they may employ if they have
them. - Explain how the Farmers/Vendors promote their products and
services. How do people know about them? Give three examples of
these promotions. Also include visuals here as well with your
examples. * Again, you should be able to pull this information
farmer/vendors websites, Instagram and Facebook pages, or any
social media or print media they employ. - Explain how each of the farmers/Vendors use marketing, describe
their brand – Provide 3examples of how their brand – What is the
tone and appeal of their products? Who is the audience they are
attempting to market to? - And finally answer for each of the 10 farmers/Vendors the following:
a. What systems do they use to transport their goods to market? ie. do
they need to use a ferry, large trucks, electric vehicle, bike etc. Explain
this. Also how far does the product have to travel, this is important when
thinking local / regional
b. Explain the farmer/vendors operations: their location, farm or property,
size of the operation, big or small? how many people work there /
employed.
c. Are they supported well with response from public, reviews can be
quoted
For this assignment you will be making a report of 10-12 pages with both
text and images. Report should have following pages.
- Cover Page with your name, student ID, course section number and
the due date. - An Introduction Page describing the importance of why it is important
to promote local markets. - Each of the 10 vendors with answers to the above mentioned questions
- References
PART B (Due: Week5)
For this assignment you will be making a poster advertising a particular
Farmers Market from the Vancouver area. The poster must be printed and
exhibited in week 5 classroom.
Select one market only of the below list.
- Hastings Park
- Trout Lake
- Kitsilano
- Riley park
Components of Poster
1)Logo
Once you have selected the Farmers Market of your choice, for example,
Trout Lake Farmers Market, you will now begin making a logo for your
poster.
What object (Vegetable, fruit, insect, seed, plant, flower, animal, or
symbol) you want to combine with your type choice
2)Text
Depending on the particular market you picked the text needs to be
included on the poster indicate location, date and timings, note that the
locations and dates are different and correspond to the market
If you selected Trout Lake Farmers Market then the text you will have to
include will be, Saturday, 9am-2pm from April 1 – October 28 at the north
parking lot of John Hendry Park, Lakewood Dr. & East 13th Ave.
3) Main image of poster
What background will your poster have. The background will have your
large image, logo and text on top of it. Your background should connect
with the idea of a farmers’ market. For example, something rough, natural,
hand created by you. This background should help make your text and
large image ‘pop’.
4) What are the other objects you will add to your poster?
a. You need to have a minimum of 5 objects on your poster, things that
are grown, raised, harvested locally. These items must be organic and not
processed. The maximum amount of these items is 10.
b. You can also include additional items to your poster, people, dogs,
birds, booths, food trucks, rainbows, clouds, flowers.
