Identify 3 components that are required for a hotel to setup a Google Hotel Ad. Please explain the importance of each component and identify how it adds value to a Google Hotel Ad. 

Provide 3 key benefits to using Google Hotel Ads vs. standard Google Ads.

Based on the content you learned in this week’s readings; do you think it is beneficial for hotels to have both standard Google Ads and Google Hotel Ads? Or should they pick one Ad type over the other? Please provide an explanation for your decision.