The purpose of this presentation is to conduct a comprehensive SWOT analysis of the company, Loblaw, to evaluate its current strategic position and identify potential strategic directions for the company’s future.


  1. Review the case study and conduct research:
  • In addition to the provided case study, you will conduct thorough research on a company, gathering information from both primary and secondary sources.
  1. SWOT Analysis:
  • Based on the case study and your research findings, you will conduct a SWOT analysis of A company.
  • Strengths: Identify and evaluate internal factors that give company a competitive advantage.
  • Weaknesses: Identify and evaluate internal factors that may hinder company’ performance or competitive position.
  • Opportunities: Identify and evaluate external factors in the market environment that company could exploit to its advantage.
  • Threats: Identify and evaluate external factors that could potentially harm the company’ performance or competitive position.
  1. Presentation Structure:
  • Introduction to a company: Provide an overview of the company, its history, mission, vision, and current market position.
  • SWOT Analysis:
  • Present the findings of the SWOT analysis, focusing on key strengths, weaknesses, opportunities, and threats.
  • Strategic Implications:
  • Based on the SWOT analysis, discuss strategic implications for the company.
  • Recommend specific strategies to leverage strengths, mitigate weaknesses, capitalize on opportunities, and address threats.
  • Conclusion: Summarize the key findings and recommendations.
  1. Presentation Delivery:
  • You will deliver a 15-20 minute recorded video presentation.
  • You should utilize visual aids (e.g., PowerPoint slides) to enhance the clarity and effectiveness of their presentation.
  • You should demonstrate strong communication skills, clarity of thought, and professionalism.
  1. Evaluation Criteria:
  • The presentation will be evaluated based on the following criteria:
  • Depth and accuracy of research
  • Quality of SWOT analysis
  • Clarity and coherence of presentation
  • Creativity and feasibility of strategic recommendations
  • Ability to respond to questions and engage in discussion.
  1. Submission and deadline
  • You should submit the video on or before March 1st, 2024, at 9:59 AM PST

 Note: Plagiarism will not be tolerated. All sources must be