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Now that you’ve completed your persuasive presentation, you’ve been asked to submit a report to support your recommendations. You will provide this information to your audience in a memo style report.

You may use the content from your presentation, but the report should build on this information, providing additional research to support why the action (s) that you’re recommending is so important.

Reminder: The analytical report is to be conducted on the same topic that your presentation.

1. Your analytical report will:

1. Clearly state the problem that you would like to resolve (this will be the issues or elements that you’ve investigated)
   1. Open with what you want (purpose of the analytical report). This could be a change that you would like to see occur or an action that you would like the audience to make.
   1. Incorporate secondary data (at least academic sources) to support your argument.
   1. Follow up with a minimum of 10 reasons and the supporting analyses to persuade your audience on why they should make the suggested change.  The analysis will explain how the finding connects to either the problem, or recommendation.
2. Provide your recommendations ( a minimum of 2) What do you want your audience to do?
3. Reference all information from course materials and any other information you include.
4. See the Evaluation Sheet for details on how your assignment will be graded.
5. APA formatting should be used throughout the report (both in text and reference page)

• Check your analytical report for spelling, grammar, punctuation, and format

Learning Objective:

1. Analyze diverse audiences to prepare effective communication.
2. Compose messages incorporating research to provide information or to persuade, for a variety of situations.
3. Formulate appropriate and environmentally sensitive communication strategies.

Grading Rubric

Requirement	8-10 Marks	6-7 Marks	0-5 Marks
Report Format	Includes statement of purpose, at least 2 recommendations and follows the memo format: To: From: Subject: Date: Includes headings	Follows format with 1 or more errors	Follows format with 2 or more errors
Spelling, Grammar, Punctuation	No errors	1-3 errors	4 or more errors
Introduction	Introduces the problem/challenge and the audience that you are addressing Purpose of your report is clear	Partially introduces the problem or challenge -one or more components is missing	The problem or challenge is unclear, audience is not indicated,
Findings and Analyses	10 clear findings with the supporting analyses (why these findings are relevant to your argument), sourced using APA formatting	Findings and analyses were provided, but other there was not enough evidence or the connection to the recommendations is unclear, sourced using APA formatting	Little to no details
Recommendations	2 clear recommendations	1 clear recommendation	Recommendations were unclear or missing
Secondary data	Used at least three credible sources, APA formatting is used throughout paper	Used at least one credible source, APA formatting is partially used	Zero credible sources or failed to use APA formatting