INDIVIDUAL ASSIGNMENT
- Select one of the following hotel chains:
- Marriot Hotels
- IHG Hotels & Resorts
- Hilton Hotels
- Research the Social Media pages for the hotel chain you selected.
- Based on the hotel chain you selected and their current social media pages, you will create a one month Social Media Calendar for the month of February.
- The calendar can either be for B2B or B2C marketing
- Use the Social Media Calendar Template from this link: SM Calendar Template
- Download and make a copy of “Social Media Calendar # 12” from the website
- Update the “Strategy Tab”
- Indicate 2 Business Goals for your selected hotel chain
- Indicate 3 Social Media Goals
- Indicate 4 Content Pillars
- Indicate 6 Content Pieces
- Indicate 6 Tactics
- Update the “Weekly View Tab”
- Select 3 Social Media Networks – and delete the rest from the spreadsheet
- Add 4 more weeks to the spreadsheet to include the complete month of November
- Using the Content Pillars, Content Pieces and Tactics, create a Social Media plan for your hotel
- Be sure to include/fill out the Date, Time, Content Pillar, Cornerstone Content, Content Format and Copy/Hashtags cells for each day
- You do not need to create the actual images to post, instead please describe what you are posting/description
- You may need to refer back to week 5 – SMM B2C Facebook & Instagram content to create your calendar
Due Date
Friday February 9, 2024 @ 11:59pm (EST)
How to Submit your Assignment
Please submit as an Excel Spreadsheet to the Submission Folder: SMM Marketing Calendar
Grading Criteria
Students will be graded using the attached Rubrics. Grades and Feedback will be provided 7-10 days after each assignment due date.
Rubrics: SMM Marketing Calendar
Assignment Resources and Links
Read:
- The following articles on LinkedIn Marketing for Hotels
- LinkedIn Marketing Techniques for Hotel Industry
- How Can Hotels Use LinkedIn to Maximize Their Marketing Reach
- 5 Simple Ideas to Grow and Own Your Group Event Business
- 7 Steps to Create and Optimize your Company’s LinkedIn page
Watch:
- The following videos on the SMM Marketing for Hotels:
- How to Optimize Your LinkedIn Company Profile