Competitive strategy (400 words) identify how hershey company should

 Competitive strategy (400 words)Identify how Hershey Company should compete and explain how/why their competitive strategy will be:Externally and internally consistent [USE McKinsey 7S for the internal elements that need to be aligned with the external environment, i.e. all elements aligned].Make it 2 paragraphs: external consistent (200 words) and internal consistent (200 words)Support with 6 academics (i.e journal articles) references.Requirements: 400yes just follow the details I gave above. And please support your analysis with the evidence, thank you.