Confidence Interval

I need an explanation for this Business question to help me study. Select one company or organization which utilized confidence interval technique to measure its performance parameters. Give your opinion on whether or not the utilization of the technique improves business process for the company that is selected. The select one project from your working or educational environment in which you would use the confidence interval technique for the process. Speculate on one to two challenges of utilizing such a technique in the process and suggest your strategy to mitigate the challenges in question. While I summarized the requirements, a copy of the exact requirements are attached. The response to this assignment should be a minimum of 250 words and include at least two references.