FOR DEVORY13 ONLY

Targeting Segments and Brand Positioning Statements” Please respond to the following: Break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.Imagine that you are a direct competitor of Twitter and your company’s name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your response.  Please keep 150 words only

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