New York University Customer Relationship Management Assesment Paper by ella | Mar 17, 2023 | Uncategorized Description Will be required to select (1) firm/brand of their choice for CRM evaluation and assessment. Students will delve into customer base, existing CRM strategy, and basic CRM tactics that could be employed by the select firm or brand to help improve their CRM structure or business. The project must include detailed analysis of current company’s CRM state and supported recommendations for future success.Evaluation criteria:Depth of case study analysis and reason:Provide summary of how your select firm/brand approached CRM (i.e. project team, business requirements) and summarize the strategy — detailing the problem, value proposition, customer strategy, business case, and transformation plan.Application of CRM concepts and/or toolsWhat programs or tools did the select firm/brand leverage? Any other recommendations?How did the select firm/brand define success? Provide feedback on metrics or benchmarks used -OR- recommendationsSupport for case analysis or argument (i.e. industry examples, citations)What other approaches to defining a CRM plan would have recommended?Is there anything that you would have done differently as the CRM project lead? If not, why? Reminder: No Starbucks or Sephora. At least 3 pages with double space and maximum 5 pages.Attached is the textbook resource. Thank you!”Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results.”
