2 pages: Page 1:Identify in detail types of customer relationship, and how firm established and maintained them are thoroughly discussed. Page 2 :Include a Detailed cost structure. And discuss what kind of key resources and activities are expensive. Also identify the Cost driven strategy. Resources:(http://www.sec.gov/Archives/edgar/data/1601712/000119312514096671/d680310ds1.htm) if needed feel free to use any reliable resource. MLA FORMAT