GoPro in 2020: Have Its Turnaround Strategies Failed? GoPro had among the best examples how company e new market, based innovations that customers stood However, by late-2015, the ed. company grown from beginning era ether and plastic case vendor in to an vendor h in sales in first full year to seller h revenue $1.6 billion in 2015. The company’s es had high $88 in October 2014, just after initial public offering in 2014. In 2014, was ranked one on YouTube h e 640 million views, and average of 845,000 views daily. 2015, average daily views were 1.01 million. Abruptly, in third 2015, GoPro’s 2015, revenues dropped by 31percentfrom year. net fell by 128 percent to net $34.5 2015, stock By December 2016, revenues dropped another 27 percent to $1.2 billion from $1.6 billion 2015. company recorded net $419 fiscal 2016, drive share to 2016. The company turnaround plan in ly 2017, and reduced its workforce in an effort to everse decline: first quarter in 2017 increased by 19 from the first 2016 and operating expenses y $50 Its justed EBITDA improved from $87 in the first 2016 to $46 in the quarter 2017. The HERO5 Black was the image camera in the States in the quarter 2017, and ’s h the HERO5 camera was the -two priced over $1,000 in the tates. After a recall of the Karma drone for flight failure, GoPro…
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